On page optimization is simply making your website more search engine friendly by modifying its content and HTML tags. It helps the search engines to understand the basis of your website. Hey don’t be worried to see these complicated terms as the whole process is not that difficult to understand. So let us now have a look at what all you can do under on page to optimize your site-
1. Research on your keywords
It means find those terms or the phases that people tend to search for (definitely in accordance to your website!). Once you have a list of these you can take help from online tools and get your keywords.
2. Structure your website
Any page on your website will have two sections- the body (that will be visible to the user) and the head (that will be invisible to the user).
1. Head section
It is a healthy habit to optimize the head section. It will include tags like-
Title
Just like you read a book’s title to have an idea about the information it has, a search engine reads the title to know about the contents of your website! Also remember it is this title only that the users will see in the search results.
Meta tags
The meta keywords suggest the keywords for your web page and the meta description gives a brief overview about nay webpage.
2. Body section
There are many things in the body section that you would like to optimize like-
Headings
Search engines believe that they give you an overview of the content so they are considered more important than the content itself.
Content
Make sure your page has the right keywords but at the same time make sure that you don’t stuff them!
Don’t forget the images and internal links
Though the search engines don’t crawl the images but they do check their alt texts and other things. So make sure that the images are properly attributed. Also remember that internal links play important role in your page ranking.
3. Miscellaneous things
Have an informative URL
Having keywords in your URL always helps.
Be active
Keep updating useful content on your website as search engines love fresh content.
So once you know the basics of on page techniques you can try them and see the results yourself!
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